28th Monday 2022
What is News?
L/O:To explore the nature and ownership of the news industry
Asked 5 questions about these - Online social & participatory news (The observer/guardian)
media language, Representations, industries, audiences, & contexts.
Prints news papers (The Observer) including contemporary & historical set texts
What is the purpose of news?
- entertainment
-inform
-educate
-profit
-influence/persuade
News Sources
Social media - Untrustworthy
Newspaper - Can lean either way
Websites - Can lean either way
Radio - Trustworthy
1) What he mean by news was not a spectators sport is that if you we're seeing the news then you were also experiencing it.
2) The developments of steamroller and movement of trains 150 years ago made it possible for people to make a business selling news
3)I do agree that this is mostly a wonderful thing because now that it is easier to access we can stay in touch with what important things are happening around us with actually having to even search for it. It can be a bad thing though because people can put forward their wrong opinion on the event just because of their perspective.
Newspapers in the 1960's were facing competition from other media, Television.
Peak newspapers was 1950's, Downfall was 1965
1950's started to defined by physical size
Tabloid -
Softer news agenda e.g. human interest stories, celebrities
Less formal language register
Pages dominated by headlines and images
Target a more downmarket audience
Offers news as entertainment
Broadsheet -
Harder news agenda e.g. politics finance international news
More formal language register
Pages dominated by copy
Target a more upmarket audience
Offers news as information
TABLOID
The Daily Star
The Sun
The Mirror
BROADSHEET
The Observer
The Financial
The Times The Telegraph
The Guardian
HYBRID
Daily Mail
Daily Express
Media barons - owned by wealthy individuals or proprietor E.g. Rupert Murdoch
2 Billionaires own 50 percent of the newspapers across the UK
Mail - 39%
Sun, Times - 28%
Star, Express, Mirror, People, Daily Record - 16%
Telegraph - 5%
Guardian Observer - 2%
Financial - 2%
Monday 4th April 2022
Newspaper funding & regulation
How does media ownership contribute to news bias?
- Commercial advertising ties
- Political opinion of owner
- Business interests of owners/friends
- Profit: newspapers are not PSB - news is not 'non fiction' it is stories designed to sell.
The Guardian - Liberal (Left Wing) Broadsheet
The Mirror - Liberal(Left Wing) Tabloid
The Independant - Liberal(Left Wing) Broadsheet
The Times - Conservative(Right Wing) Broadsheet
The Telegraph - Conservative(Right Wing) Broadsheet
The Sun - Conservative(Right Wing) Tabloid
The Daily Express - Conservative(Right Wing) Hybrid
The Daily Mail - Conservative(Right Wing) Hybrid
How Do Newspapers Make Money
-Advertising
-Events & other Sales
-Memberships/Subscriptions
-Circulation (Sales)
-Sponsored Content
Circulation - Subscription or over the counter sales
Paywalls - Paying to access online content
Membership - The Guardian/Observer are experimenting with this model for protecting free online content; they announced that they had reached 800,000 paying members worldwide in October 2017 and that the income from this now exceeded that from advertising
1) A free pass grants some type of special privilege to journalists.
2) Tapped into peoples phones to try and get information for their headlines.
3) Governments response was to launch the Leveson inquiry
Monday 25th April 2022
Media Language -
The ability to analyse the use of media language elements to create connotations in the print and online.
The generic conventions of 'broadsheet' print newspapers (not overall newspapers, broadsheet as a specific.)
The ability to analyse how conventions are used by the Observer to create a distinctive house style which reflects the Observers messages and values.
How the versions of the Observer use the advantages of print and online technology.
The ability to analyse the intertextuality in the Observer print and online.
Representations -
Why and how the observer selects and constructs representations to reflect journalistic ethics and the liberal messages, values and beliefs of the newspaper
The ability to analyse the use of stereotypes and counter stereotypes in the observer and how far it counters historic inequalities in the representation of different social groups.
Themes, e.g. politics, hard news, lifestyle, culture, sports
Ideologies e.g. liberalism, Internationalism, patriarchy/anti- sexism, racism/anti-racism, expressed in the representations.
How representations are influenced by contexts such as current things that are going on in the world
Who owns the Guardian/Observer? Scott Trust Limited
What political stance do they have? Liberal / Left Wing
How are the Regulated? Self Regulations
How do they make money? Advertising
Print Observer readers are 50/50 split of male and female. They mostly live in London but are Upmarket reader. Advertising expensive things because the people who read it are rich.
Online Observer readers are more male than female 55/45 split, Male bias is very common in online news content. One third of the audience is below the age of 34 and two thirds are above the age of 35
Age Range - 35+ - Gender - Male - Where they live - South London
Social class - Upper class - Political view - Liberal/Right Wing
Values - - Interests -
What does convergence mean?
Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression.
Monday 9th May 2022
Advantages For Online News
Free
Accessible worldwide
Updates & Edit instantly
Reduces production cost
Media Language
- Layout
- Typography
- Colour
- Images
- Lexis
- Codes & conventions of print & online versions
How has media language created a clear brand image?
It has a colourful bright scheme in all the 3 different areas of news, Social media, Online news and Printed news.
The observer is a left wing newspaper company. The choice of image makes the women look powerful in the magazine showing a sense of importance in what the magazine is promoting. And the skybox suggests the audience is mainly adults.
The observer was a broadsheet newspaper whereas the sun went tabloid in 1969. Broadsheet newspapers were filled with news with very little self promotion on the front pages o the other hand the times continued to fill its front pages with advertising until 1966's.
"So polite, this North sea spy game. America accused of spy frame up" - Reflects the amount of spy storied in 1960's news. This is influenced by the cold war and the worry the nation felt for fear of spies at that time.
https://bodminmediamrsbusby.blogspot.com/p/y11-news.html
EXTRA REVISION
Section B
5 Questions for news35 Marks (35 mins)
Will cover online and print newspapers
Question 6 - 1 mark question: industry and terminology
Question 7 - 4 mark explain question: social media & online press (industry)
Question 8 - 5 mark question unseen extract short analysis: contemporary print (media language & representations)
2 examples from the cover
refer to extract
could be online or print
Question 9 - 15 mark question unseen extract long analysis: contemporary (media language & representations)
Question 10 - 10 mark question analysis: historical case study (media language & representations)
Regulated by IPSO
Media Language creates representations
Gender
Ethnicity
Age
Disability
Sexuality
Social groups
Normally Under-Represented
Political Parties
Question 9
L anguage - masthead, image, skybox
I ndustry newspapers
A udience
R epresentations
Contexts
Make an initial judgement because of 'How far'
Address the judgement
Media Language + convention
Media Language + convention
Media Language + convention
Conclusion judgment
Question 10
Explain how social and cultural contexts influenced newspapers in the 1960's. Refer to stories from the front pages of the set newspapers you have studied to support your answer.







25/4- Good notes. T 1. try to answer Q4 and Q5 from the lesson.
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