Branding

Monday 6th January 2020

L/O:To explore the concept of branding and to create an effective brand image.

Name- Dorf

Purpose- High performance electric car

USP- Uses most updated technology to advance every car even further forward compared to other car brands.

Target Audience- 20-25 Years Old

Similarities- They are all very curved shapes and don't have too many bright colors, they always use bold fonts.

USP shown- hondas have less of the circle logo compared to the rest 

How do they link the slogan and logo- the slogan is most likely going to be just beneath the logo and name of the brand.

i chose darker colours because that is similar to other brands that are similar to mine

Monday 13th January 

Brand Image 

L/O: To explore the idea of brand identity and apply it to our logo design.

goofy
funny
intelligent
childish
hamborger



Tescos should have been on the top 10 list I'm fuming

Apple
- Quality
- Desirable
- Popular
- Influential
- Advanced
Coca cola 
- Refreshing
- Tasty
- Popular
- Accessible
- Fun
Disney
- Young
- Child-Friendly
- Creative
- Popular
- Innovative

The advert shows us multiple brand values for example, user friendly. It has a faster face recognition than before and shows multiple people using the face recognition this tells us that your age, gender, height, race etc.. does not matter. It is also unique because of the new addition of multiple cameras to make it a wide screen camera lens, which has not been done before on a phone.

My Brand Values 
High Value
Technology
Innovation
Performance
Eco Friendly


Monday 20th January 2020

L/O: To identify conventions of logo design and apply them to our logo design.


My brand is about high production over price and values performance over everything. Although that doesn't mean that all the other values are not needed, the is eco friendly, it runs off of electricity it is updated with the newest of technology.

I made it have a metallic shine to it because it works well with product and what it actually is. I also kept the colours to a minimum and dark because usually with car logos they have very little color and quite dark colors. It is a rounded shape/circle because that also runs with the theme of car brands and logo designs.

I prefer the one I did today, my others were god awful I hate them so much.