Monday 14th September 2020
L/O: to research the process, companies and regulations behind the film industry.
1) It was produced using CGI with stop motion and also real LEGO still sets put in. Conglomerate produces the Lego movies in conjunction with Lin Films. Warner Bros Distribute the films to a large number of countries theatrically. The LEGO Movie, released in 2014, has garnered countless positive reviews. Much more than entertainment, this production was part of the most innovative marketing strategy, which allowed a considerable increase in sales. Moreover, the year 2015 was marked by the 25% increase in sales of toys produced by the brand. The order: Produced, Distributed, Marketed, Exhibited.
2) Multi industry company
3) 20th Century Fox, Paramount Pictures, Warner Bros., Universal Pictures, Columbia Pictures, and Walt Disney Studios
4) The British Board of Film Classification
5) Warner Animation group
6) Dan Lin, Roy Lee
7) Chris Miller, Phil Lord
8) Warner Bros
9) Warner Bros. Pictures
Summary - Random bloke living the exact same life as anyone else gets caught up in everything and turns out he is very special idrk tbh I've kinda forgotten it.
The main themes and messages are The power of the government.
Cast -
Monday 5th October 2020
Intertextuality
L/O: to explore the intertextuality of the leg movie.
'Postmodernism questions what is real and what is absolute.' (Palmer 2014)
Summary -
It challenges genre conventions and mixes characters.
Pastiche: imitates other texts, humorous take on society/culture.
Hyper-reality makes the audience aware that they are watching a movie.
Monday 19th October 2020
The Hero - Generally leads the narrative; has to solve something; wants to succeed; can be any gender.
The Villain - Struggles against the hero; seen as morally bad; attempts to stop hero from achieving goal.
The Donor - Gives the hero something special (power/weapon/wisdom etc...); enables hero to complete quest
The Helper - Supports hero (sidekick); appears at critical moments; their limitations help define the hero
The Princess - Can take two forms; the object sought by the hero or the reward
The Dispatcher - Sends hero on the mission (can be combined with another role)
The Princess' Father - Gives task to the hero; authority figure; protective over the princess (doesn't have to be her biological father)
The False Hero - Appears to act heroically to take all the credit from the actual hero
L/O: to explore the similarities between The Matrix & The Lego Movie
- the relationship between texts, especially literary ones.
MetalBeard -
age - 5-10 20-45
gender - any
race - any
location - UK US
employment status - B-C2
personality - any
values - any
attitude - any
interests - funny things
lifestyles - any
Monday 9th November 2020
Marketing
L/O: to explore marketing & Promotion of the lego movie; to link methods to the target audience.
What is a tentpole production?
Tentpole Movie - A major motion picture which is expensive to produce but expected to generate significant revenue for its studio and investors.
Why was the lego movie one?
The Lego Movie was a Tent-Pole production because it was the most successful / highest earning movie of 2014, and because the Lego movie sold lots of movie-Lego related merchandise.
What are the benefits of that for warner bros?
They make alot of money and get a lot of attraction.
Ways of marketing -
- Adverts
- Cinemas
- Outside merchandise
- Interviews
- Award shows
- Different trailers
Synergy is the simultaneous release of different products to boost both
Released a game and released lego set.
17 lego sets
16 mini figures
video game
school supplies
stickers
Monday 16th November 2020
The advantages of a parent company with each type ownership is they own all of so they get to keep all the profit.
The advantages of a vertical integration is economies of scale, increased differentiation (more features that distinguish it from its competitors), increased market power, and the ability to capture new markets.
The advantages of a horizontal integration is reduce transportation costs if common ownership results in closer geographic proximity. Improve supply chain coordination. Provide more opportunities to differentiate by means of increased control over inputs. Capture upstream or downstream profit margins.
What's the name of a company that owns lots of smaller companies?
Single Parent Company
Whats the benefit of being of being one of these?
Money
Why is synergy a good thing?
Because each promote each other
What is it called when a single company controls both the production and distribution stage of a media product?
Vertical Integration
Whats the advantages of doing this?
Money
What is a tent-pole production?
Costs a lot to make, but expected to make a profit. A production that gains most of their attraction from outside merch and other things linked to the movie.
What is the advantage of this for the production company?
Not only do they make millions from the movie but also make millions more from the outside merchandise
Monday 23rd November 2020
L/O: to evaluate the methods used to market The Lego Movie; to link the methods to the target audience.
1) The best bits
2) Tv adverts are shorter
3) In the mornings before school and at night, all day on weekends especially Saturday
They got real adverts that were on at the time and made them into lego without having to use any money to air them. It was very successful as it did exactly what they wanted to happen, they got the big buzz that they wanted and it got many sales first week making it a very high selling movie. They took over the entire ad break with just lego scenes advertising other companies but also got their advertisement. It creates an interest in social media because people spread the advert because they thought it was well cool and sick. The adverts would want to be involved with the lego movie adverts because it gives them alot more advertisement and spreads to a wider audience range
7/12/20
Trailer
They chose to have their logos made by lego to promote the lego movie at the time.
Equilibrium - The 'normality'. Characters in their day to day lives. In the lego movie the equilibrium is when everything runs normally and lord everyone lives their normal lives going to their normal jobs.
Disruption - An event occurs to break the normality. In the lego movie the disruption is when lord business has the idea of freezing everyone in the lego movie world and broadcasts that idea along with taco Tuesday
Recognition of disruption - Characters realise something has gone wrong.
Attempt to solve disruption - Characters try to solve the problem.
New equilibrium - Problem is solved. things return to normal or new normal is established.
They need to be shown quickly to keep the attention span of the younger target audience and want them to see the entire video/trailer. And this will increase the sales of the lego movie because young children will see this trailer and ask their parents to go and see it.
Diegetic - sound that characters would hear in the film world
Non Diegetic - sound that only the audience can hear
Inter Title - the text used between shots in a trailer
Color Palette - the range of colors used in a media text
Several close up shots of key characters have been used. Why?
So the audience can determine who is the main characters in the movie.
How is diegetic dialogue used to convey a sense of narrative?
14/12/20
The game developers - TT Fusion
The game publishers - Warner Bros Interactive Entertainment
The games release - 7th February 2014
The games genre - Action Adventure Game
The games platforms - PS4, XBX ONE, XBX 360, Android, Windows PC, Mac, Nintendo 3DS
The games modes - Single-Player, Multiplayer
Why do companies often release tie in video games alongside films
-Profit Maximised
-Familiarity
-Extends Pleasure On The Film
-Cross Promotion
USES & GRAPHICATIONS
PIES:
Personal identity: helps us consider who we are; what idea s and values we identify with.
Information: new information we want to know or take pleasure in knowing
Entertainment: offers distraction from the world
Social Interaction: we find things we can share and discuss with others
The lego movie gives us characters we can identify with E.g. Emmet
The lego movie game can have you hooked for hours and you can live in the lego world while playing.
You can discuss the movie with others bc it was very spoken about at the time
Explain what TWO uses and Gratifications audiences might get from the video game according to the trailer.
Two uses and gratifications that an audience can take from the video game, the first one is Entertainment. There are 90 different characters to choose from giving the audience a wide range of choice on what they want to do within the game. They also show the children sitting down with their friends having fun, and being blown away by how good the game is. This shows us that you can sit down with your mates and have a good time which will make young children want to buy it. A second gratification would be personal identity, TT Fusion have made it so that everyone who's played the game can connect and identify with at least one character in the the Lego movie game
18th January 2021
Point: Identify the media language used evidence: describe the element in detail explain: explain why it is used: the effect or message given. (connotations) Link: Link this to appeal for the TA
Specific props are used to convey ideas about the narrative. In the foreground, Emmet is holding a large blue spanner. A spanner has connotations of building, fixing and creating. The large size also suggests that this idea is important. This would appeal to those people in the target audience who value creativity and suggest that the y would have to build or create something in the game.
the Lego movie game was put together in a special way to target their specific target audience, They have put just enough happening to entice young people to want to play. Also it is made up of very bright colours and in your face characters. They have also specifically made the title 3D because young children may find that aspect cool and little things like that make kids want to play the game.
Monday 25th Jan
Denotations - building on fire with batman logo. smoke layer beneath his feet
Connotations - full body shot from below suggests that he is mighty and powerful. Also his pose suggests that he has no remorse
Denotations- all the Lego characters. Holding blue spanner. bad guy in the back. all made of Lego. we can also see it is based in a city due to the large building around the area.
Connotations- the chaos in the background shows us that this game is very action packed. we can also see who the main characters are just based on how close they are top the camera on this video game cover.
Monday 1st February
It goes against the stereotype because the women are portrayed as the main characters and are pushed to the front and centred.
The Lego movie has a mix of both female and male representatives that go against stereotypes. Wyldestyle is known to be a badass character but she is also a women, that wears make up and likes the colors blue and pink (we know this because of her hair)
Age is represented in these characters as the older you are, you are seen as much more wise and noble. Whereas in the younger people/ generations for example, Emmet, we see that he is very naïve. And with characters like Wyldestyle we see that she is going against the, young = stupid, naïve and not very intelligible.
Monday 8th February
regulatory bodies uk film - the British Board of Film Classification
regulatory body uk tv and radio - Ofcom
regulatory body uk advertising - The Advertising Standards Authority (ASA)
regulatory body uk magazines and newspaper - The Independent Press Standards Organisation
regulatory body uk video games - Video Standards Council (VSC)
Identify the organisation that 'age rates' video games in the uk?
Games Rating Authority
Explain two reasons why a film company would release a video game linked to the film?
they would do this to increase sales on the movies while also gaining extra money outside of the movie itself. It also raises more attraction to the movie making it broaden the amount of people who will see it.
Monday 23rd may 2022
Fact based questions for question 1
question 2 will ask you to give reasons why
Most outside things to do with the movie will be about bringing in more money or targeting an audience
Question 3 Explain 3 parts of the blumer and Katz theory (most likely on media audiences)
Revise todorov narrative theory
Fast paced editing
Juxtaposition of different clips (editing)
Inter titles to give extra information
Close ups on emmet show fear
Non Diegetic voice over
Intense action music
Low angle shots make characters look powerful e.g. Wild style & President business
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